
Goodmorning, Memphis! Welcome to our internet listeners and podcastlisteners across the 50 states! You’re on Real Estate MortgageShoppe. I’m your host, McKenzie Mortgage RD Loans, Mortgage Loan Officer.
You canconnect with me at www.TNRDHomeLoans.com. Our general topic is YourRoof and Your Real Estate-Routes To Take To Your Return OnInvestment. Subscribeto get our weekly blogposts with podcasts at www.TNRDHomeLoans.com.Call us while we are live at (901) 535-9732Today is October 10th,2020.
Today on RealEstate Mortgage Shoppe I will be sharing some routes some of my verysavvy Testate. Ed Hill of Masters Roofing will be talking aboutRoutes to Roofing ROI. Pull out your road map and your GPS andlet’s take a road trip to the best return on your real estateinvestment.
(Jo) EdHill of Masters Roofing in Memphis, you are known as the Happy Rooferand have been Senior Consultant with MastersRoofing since 2010. You wrote the book on “Home Improvement.” Forour listeners, Ed Hill shares even more of his knowledge and skillsavailable for you to hear atMemphisHomeMaintenanceShow.Podbean.Ed Hill introduces himself and talks about what Masters Roofingdoes for their clients (about 1 minute)
(Jo) Imaginethat you are planning a road trip across country in a snowstorm. Don’t you think your chances of arriving safely and on time to yourdestination would be better if you had already familiarized yourselfwith your planned passage andyou had studied 2 alternative routes too
Nugget: My real estate investor friends have taught me something that I would like to pass on to you. The best time to set up a good return on investment on your real estate is when you are entering negotiations and buying it. The two basic methods of putting together a profitable deal for yourself is on price or on terms. In our current hot real estate market, most of my clients are setting up a good return on investment on terms rather than price. The reason that getting the best return on your real estate investment on terms is because the mortgage interest rates are so LOW and the shortage of houses on the market to sell is so short which is pushing up the price.

STEVEN AND STEPHANIESTANDISH-MULTIPLE STRATEGIES FOR RATE OF RETURN
Steven andStephanie Standish had not always been frugal and focused early intheir marriage. In fact, they learned quite a few lessons from theschool of hard knocks. After having their first child, they neededthe road ahead to look different.
After settingup a plan to have money deposited directly into savings before theyever saw it and making the move from renting an apartment to buyingtheir first house, the Standish’s could see a brighter destinationahead.
With a secondchild on the way, the Standish’s could not take a lot of chances. They put a trusted realtor on their team and a lender that therealtor referred. The realtor took them to neighborhoods where homevalues had been appreciating for many years. Rents in thoseneighborhoods tended to move up at a steady pace also. Steven andStephanie found a house wasn’t exactly their dream house, but ithad a lot of space and could be improved and modified over time.
There weremultiple Exit Profit Strategies here in case they needed to move oneday.
Exit ProfitStrategy #1 If they needed to move a few years later and the homeprices were down, they could probably still sell for a profit withthe equity they would be building.
Exit ProfitStrategy #2 If the housing market was down and the mortgage rateswere high one day when they were ready to sell, they could alwaysmove and rent the house for a profit because the rent rates wouldhave also gone up much higher than their payment.
Exit ProfitStrategy #3- The FHA government mortgage they got when they boughtthe house was assumable. In other words, one day if the mortgagemarket was bad and no one wanted the high mortgage rate, a buyercould qualify with the Standish’s mortgage company, pay theStandish’s their equity in cash and just take over paying themortgage
The Standish’snow have 4 children and were able to sell their home for a largerthan expected profit. The payment was very affordable since theyused the profit for selling their old house to pay down on the newone. Profit Exit Strategy #When the rates dropped again, theyrefinanced to be able to pay off their loan in 10 years or less.
Ed Hilllaunches into his topic
You’reon Real Estate Mortgage Shoppe. I’m your host, McKenzie Mortgage RD Loans, MortgageLoan Officer. What do YOU want to accomplish with your mortgage?Make your plan. Let’s work your plan if the deal works for youtoday, let’s do it today. When we come back Ed Hill of MastersRoofing will be sharing more about getting a better return on yourroof. Genell Holloway of Eagle Hollow Enterprises will be sharingthe Talk Shoppe ,
9:17AM
TALK SHOPPE BUSINESS TIPFOR REAL ESTATE PROS
2ndsegment after 9:15 advertising break – (producer to start the song“Taking Care of Business” by Bachman Turner Overdrive –butbring the volume down before the lyrics start) It’s time to talkshop with Talk Shoppe’s Business Tip For Real EstateProfessionals. Talk Shoppe is a marketing company offering freeeducation and networking to anyone interested in real estate or inbusiness. Talk Shoppe is made possible by the financial support ofits sponsors and advertisers. For more about Talk Shoppe, go towww.TalkShoppe.com (shoppe) For our Talk Shoppe Business Tip today we have Talk Shoppe sponsorGenell Holloway of Eagle Hollow Enterprises, Inc., insuring yourtrusted golden benefits with health, accident and life insurance andsome retirement options. Genell Holloway, what is our Talk ShoppeBusiness Tip for Real Estate Professionals today? (GenellHolloway has about 1.5 minutes to share some budgeting tips )


Today, it’s reallyimportant to make every dollar count. And, that includes for thoseunexpected crises that come up in our lives. Struggling to pay yourdeductible? There are products that can help bridge the gap withyour deductible. What happens to you and your family if you have ahealth crisis? Medical expense debt are the reason for 62% ofbankruptcies today. There are ways to be protected so that thisdoesn’t happen to you.
Open enrollment forMedicare starts next week on Thursday, October 15. For those under65, open enrollment begins November 1. I’m a benefits consultantand I can help you shop for the best plan that gives you the returnon investment you need.
There are ways toprotect yourself from the financial risks that a health crisis canbring. Products like an accident, critical illness, cancer orhospital policy can help ensure your family can keep going when anemergency occurs.
Call me today to findout more information at 901.270.1127.
Today, it’s reallyimportant to make every dollar count. And, that includes for thoseunexpected crises that come up in our lives. Struggling to pay yourdeductible? There are products that can help bridge the gap withyour deductible. What happens to you and your family if you have ahealth crisis? Medical expense debt are the reason for 62% ofbankruptcies today. There are ways to be protected so that thisdoesn’t happen to you.
Open enrollment forMedicare starts next week on Thursday, October 15. For those under65, open enrollment begins November 1. I’m a benefits consultantand I can help you shop for the best plan that gives you the returnon investment you need.
There are ways toprotect yourself from the financial risks that a health crisis canbring. Products like an accident, critical illness, cancer orhospital policy can help ensure your family can keep going when anemergency occurs.
Call me today to findout more information at 901.270.1127.
Genell Holloway, how dowe contact you? (901) 270-1127.
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TOPICSCOVERED BY ED HILL OF MASTERS ROOFING

ROUTES TO ROOFING ROI
As you plan to prepare and profitfrom the Fall 2020 real estate market with McKenzie Mortgage RD Loans’s helpremember the HUGE importance that a home’s roof makes to asuccessful real estate journey. Replacing the roof is critical to aHIGH ROI.
There are two basic Routes ToRoofing ROI
>The DIY Route… The Roof is oldand worn out…the roof even has storm damage but you choose toreplace the roof out of pocket…your own pocket
*Bids…Get a an expert roofinspection and detailed bid from one or two QUALIFIED PROFESSIONALFULL-TIME State-licensed Roofing Contractors…avoid the paralysis ofanalysis…Lion Tamers make lions try to focus on two things at oncewhich paralyzes a lion.
*Claims…Get an honest experiencedprofessional roof inspection from a QUALIFIED PROFESSIONAL FULL-TIMEState-licensed Roofing Contractor to determine if there is actual,legitimate storm damage…it’s OK to involve youragent…Legitimate roofing contractors LOVE agents and have nothingto hide…if the roof is damaged , then it’s damaged, and if notthen no claim should be recommended. Simple.
If the roof is wind, hail or treedamaged then you will contact your insurance company and schedule anadjuster appointment.
The contractor will meet theinsurance adjuster on the roof to inspect and discuss proper handlingof the claim.
If the claim is approved for roofreplacement then the contractor will walk you through all of thesteps leading to a new roof.
So how does this help produce HIGHROI?
Ask any realtor: Is it easier tosell a home for a higher price with or without a new roof?
Questions?
CALLERS: TROY AND LYNN MCDONALD OF ERIN MCDONALD INSURANCE AGENCY-

- When you have damage to your roof or your home, call your insurance agent first and not the 1-800 number. If you can work out the situation without filing a claim, then it doesn’t have to show as a claim on your record. Many times when you call the 1-800 number, it shows as a claim filed even if you decide to pay for the damage on your own.
- When you get a new roof on your home, let your insurance agent know right away. A new roof can sometimes mean a 10% to 20% discount on your home insurance premium.
9:35am
TOPICSCOVERED BY JO GARNER, MORTGAGE LOAN OFFICER:

- HOW CAN I GET A BETTER RATE OF RETURN ON MY MORTGAGE FINANCING?
- Did you know that studies have shown that, on average, you get over an 800% rate of return on your money spent when you clean your home and declutter before listing it for sale?
- Did you know that buying a home in the low $200,000’s with less than 10% down on a conventional loan can cost you over $5000 more in closing costs if you are struggling with a 650 score vs touting a 780 score?
- What type tweaks to your credit report can help you get more attractive terms on your mortgage.
(Iam not a licensed credit repair person and I direct my clients to thecredit bureaus for any final corrections or fixes. There are noguarantees that you will get the exact results you want 100% of thetime. What I am sharing with you is based on close observation andstudy of the cause and effect on numerous mortgage client creditreports).
- Make your payments on time and do not let them get over 30 days late.
- If a creditor is contacting you about a collection account, pay it as soon as possible or set up a payment plan with the lowest possible payment per month with an agreement with the collection company not to report negative information about you to the bureaus.
- Never use more than 30% of your credit card limits. For example, if your credit limit is $10,000, you would never want your balance to go over $3,000. Your utilization habits on revolving account activity makes up over 30% of your credit score.
D.Stay away from 12-months-same-as-cash accounts. Most of the timethese type accounts are scored as maxed out revolving accounts. Ihave seen these accounts drop someone’s score more than 100 points.
- YOU ONLY GET ONE CHANCE TO MAKE A FIRST IMPRESSION
(Myhair stylist, Bob Turner at Gould’s Hair Salon comes to mind. Icall him when I need to make a good first impression at an event ormeeting)
- Have a very strong preapproval letter from your lender. Some sellers are looking more for the surest offer than the highest offer. Have your income and asset documents and other loan documents ready to hand over to your lender.
Callme after this show and let’s look at some strategies YOU can usewhen you are trying to buy a home that will make you and your homepurchase offer look the best to a seller in a multiple offersituation.
B You cannot keep out of trouble by spending more than you earn.-anonymous (your rate of return will allow you to keep your home ingood repair and enjoy your life with those you love-which is thebiggest payoff.)
- Get to the truth about what you can comfortably afford on a house note and what you can comfortably afford on a down payment for a house, continuing to keep a healthy emergency fund in the bank. You want to enjoy making your house payment each month.
Ifyou are that person who just cannot force yourself to go through allof the last 12 months bank statements and credit card statements toput together a working household budget, then turn up the volume on some good tunes, set a timer for as long as you need to review thelast 3 to 6 months bank statements and credit card statements. Writedown how much you are spending each month and where your money isgoing. Don’t forget bills you have to cover once or twice a year.
Calculateyour true income after taxes and deductions. Your income-to-debtratios ideally should be where your total house note and all otherdebt should not exceed over 40% to 45% of your gross income. Someloan program software will preapprove you will debt ratios as high as50% to 55%, but who want to be handcuffed to a house note with debtratios that high?
CIf your debt ratios are too high, let’s talk about what you want toaccomplish with your mortgage financing. We may want to look at adifferent loan program. It may be possible to rearrange some debt tomake your cash flow each month more manageable. Don’t pay off anydebt until you have talked with your loan officer. Depending on yoursituation, it may be more advantageous to you to keep more money inthe bank than to use it to pay down debt.
InvestingIn Your Future Lifestyle By Building Your Own Real Estate Empire

- BARRY-REAL ESTATE INVESTOR DESIRE TO SPEND MORE TIME WITH GRANDKIDS
- Jo tells a story of one of her real estate investor clients we will call Barry (not his real name.) Barry had a life dream of not having to work a job and to be able to spend quality time with his wife and children and later his grandchildren. Before he had clearly defined what he truly wanted out of life, he found it hard to go look for rental properties to buy after work and rolling out of bed early on Saturday to go negotiate with a home seller. It was hard work.
- After a while Barry looked back and could see that he was getting nowhere because good rental home deals didn’t just fall in his lap. At one point, though, Barry begin to realize just how much he wanted to give his family the life of their dreams. Now he had a REASON to compel him to do what he needed to do. He finally had a big enough WHY to power him forward.
- What do you want YOUR life to look like? How many hours a day do you want to work and what do you want YOUR work environment to look like in the future? What kind of income do you want? Is your WHY big enough to compel YOU to do the tasks each day to propel you to YOUR dream? If your WHY is big enough, you can do anything!
- Once (Barry) who committed to do the tasks needed to move him toward his dream, he is now buying 2 to 3 rental properties per year. He buys the home at a bargain price because it usually needs some fix-ups. For that reason, he buys the house using his home equity line secured on his primary residence or a line of credit secured on something other property so he can give the seller a cash offer. The seller usually is more willing to sell at a bargain price because Barry is using money not connected with the house he is buying so there is no need to wait on an appraisal and he can close quicker.
- Barry is pretty happy at the closing. Barry has a plan. He gets the keys to the house he bought and heads over there with his fix it up crew. Within a couple of weeks or more Barry’s bargain house is fixed up, painted up and ready for some happy tenants to move in and start paying him rent.
- Since I am Barry’s mortgage officer, he and I work together a lot. I already know he wants to pay his variable credit line back as soon as possible and get his low fixed rate 30-year mortgage in place. Before Barry even closes on a house, he and I have already started processing his loan request for the long term fixed rate mortgage. Once Barry has driven the last nail and painted the last wall in the house, I have done an appraisal for his permanent loan and gotten him approved.
- Now he closes on the fixed low interest 30-year mortgage with me and he uses the funds to pay off the credit lines he used to purchase the home. Once his credit lines are paid off, they are ready for him to use to make his next bargain purchase.
9:47AM -REAL ESTATE TIP OF THE WEEK (Genell Holloway of Eagle Hollow shares a tip to our real estate pros). Genellshares the story of a client who did not want to have to pay forhealth insurance. He had a wife and five children. This customerhad purchased some supplemental insurance for accidents andhospitalization but no health insurance. “I am young. I aminvincible,” he thought. Then a tragic accident hit and he was inthe hospital hit. He is bill was over $200,000. Lucky for him, hehad the accident and hospital supplemental insurance so his familystill had this daily income while he was in the hospital. But, thisgentleman would have been even better off if he had health insuranceto cover the majority of his medical bills.
ANNOUNCEMENTS:
Talk Shoppe offers freenetworking & education to anyone interested in real estate,business or health and wellness. Talk Shoppe meets every Wednesday9A-10A by going to www.TalkShoppe.com (shoppe), then click the Upcoming Events tab. You will see thevirtual zoom web address. This Wednesday October 14, 20209AM Brett Carter of Servicemaster by Cornerstone will be presenting“The Often Overlooked Things That Can Cause Disaster In Your Home”
Talk Shoppe events are freethanks to sponsors like Miranda Griffin, owner ofwww.HealthyMidSouth.com Miranda can show you simple things to add to your diet and routinethat can give you a great return on investment with more years ofquality life to enjoy
Another way to enjoy areturn on investment from your home, get your old Heating and AirSystem replaced with a newer, more efficient system. Mark McLaurineof Refrigeration Unlimited and show you how to save 30% or more onyour utility bills with a newer heating and air system andhot-water-on-demand system where you don’t have to pay to keepwater heated in a water heater. Contact Mark McLaurine at (901)216-7782 www.myhvacman.com
3Happy Columbus Day to everyone! Shop local and eat local. Let’ssupport our local businesses this holiday weekend.
4. Subscribe atwww.TNRDHomeLoans.com and you canget our weekly blog posts with podcasts conveniently in your inbox.
5. Real Estate Mortgage Shoppe reminds you to MAKE YOUR PLAN. LET’SWORK YOUR PLAN. IF THE DEAL WORKS FOR YOU TODAY, DO IT TODAY.
SPECIAL NOTE: REALESTATE MORTGAGE SHOPPE RECOMMENDS THAT YOU CONSULT WITH A FINANCIAL,LEGAL OR OTHER CERTIFIED, LICENSED PROFESSIONAL BEFORE ACTING ORINVESTING ON ANYTHING YOU HEAR OR SEE FROM THE CONTENT ON THIS SHOWOR BLOG POSTS. THE INFORMATION WE SHARE ON REAL ESTATE MORTGAGESHOPPE IS GENERAL IN NATURE MEANT FOR GENERAL EDUCATIONAL PURPOSESONLY. ALL EXAMPLES GIVEN FOR ILLUSTRATION PURPOSES ON REAL ESTATEMORTGAGE SHOPPE AND ARE BASED ON TRUE STORIES BUT CHANGE NAMES ANDCERTAIN DETAILS THAT DO NOT AFFECT THE INTEGRITY OF POINTS WE AREMAKING IN THE EXAMPLES.
QUOTE CORNER:
“Kilometersare shorter than miles. Save gas, take your next trip in kilometers.”– George Carlin
“Stopworrying about the potholes in the road and celebrate the journey.”– Fitzhugh Mullan
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REJOINDERS:
- Eric Eurich, Kaizen award-winning business coach with Focal Point Business Coaching (901) 340-9558
- Miranda Griffin www.HealthyMidsouth.net Improving Lives One Step At A Time.
- Bill Emmerling, Vista Points the special needs trust and resource center www.vistapoints.org
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Transitional Music: “Route 66” by JohnMayer; “Convoy” by McCall; “OnMy Way” PhilCollins; “Memphis” Johnny Rivers for Look Back TriviaContest
GENELL HOLLOWAY, President Eagle Hollow Enterprises

901-270-1127
This email address is being protected from spambots. You need JavaScript enabled to view it.
Genell Holloway, of EagleHollow Enterprises, Inc. where are insuring your trusted goldenbenefits. Genell has served in various roles in the healthcareindustry. She is a caregiver for her husband who is battling canceras well as her aging parents. In her current situation, Genell is anadvocate for helping her husband to accomplish his goal of living thequality of life he desires as well as helping her parents to get theresources they need to age in place at home.
Genell has been a resourcefor many people in her circle helping to connect the right people tohelp those in need from those needing adult day care services tohelping with final arrangements.
In her role as at EagleHollow Enterprises, Inc., Genell is passionate about helpingindividuals be better prepared for those difficult times in life. One can count on Genell to help them find solutions that best fittheir budget and personal situation. From health insurance tosupplemental insurance to life insurance that include riders thathelp one to be better prepared financially for those health crisismoments that occur as we age, Genell has the knowledge to help.
Call Genell at 901.270.1127 for further information.
ABOUT ED HILL OF MASTERS ROOFING

Ed Hill has been in theresidential roofing industry since 2008 and has been SeniorConsultant with Masters Roofing Memphis TN since 2010. He haspersonally assisted about 800 homeowners with roof replacement andmany others with roof and exterior repairs. He is an activemember of the Greater Memphis Business Network International chapterand is the official Masters Roofing consultant to TPC Southwind. Heholds three earned degrees including a doctorate but tries not to letthose get in his way of serving his customers! For free roofadvice, free inspections, and free estimates and bids for roofreplacement or roof repair call Ed Hill at 901-273-6594. Learn moreat #EdHillMastersRoofing and atMemphisHomeMaintenanceShow.Podbean.Com
Ed Hill, Senior Consultant
Masters Roofing
2845 Stage Center Cove
Bartlett TN 38134
901-273-6594
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ABOUTJO GARNER-MORTGAGE LOAN OFFICER:

WHAT DO YOUWANT TO ACCOMPLISH WITH YOUR MORTGAGE?
www.TNRDHomeLoans.com (901) 482 0354 This email address is being protected from spambots. You need JavaScript enabled to view it. twitter @jogarner NMLS# 757308 (currently working with SierraPacific Mortgage, Inc)
“WhateverYOUR personal priorities are, my job is to help you get the mortgageterms that will give you bragging rights when you talk about it andhelp you score on hitting your goals .”
Asa mortgage loan officer, my job is to help you get to the benefitsyou want from your financing terms. What is most important to you? Ican help you find the financing terms that will help you get to whatyou want. What is your comfort level on a house payment? How muchare you comfortable paying down,? What type of financing do you needto get the house you want to buy or refinance?
Differentclients have different priorities in life—some are buying theirfirst home with very little down payment funds. Some are recoveringfrom medical challenges, divorces or preparing to send children tocollege and some are embarking on a long term goal of buyingproperties to build rental income.”
TNRDHomeLoans is a mortgage officer with extensive knowledge in tailoringmortgages to her customers who are refinancing or purchasing homesall over the country. She offers conventional, FHA, VA or other loanprograms for refinancing and purchases.
Jocan help you look at rent vs buy, when it makes sense to refinance,how to get the best deal on your home purchase financing.
TNRDHomeLoans has been in the real estate/financing business for over 25years. She got her start in Portland, Maine where she firstbegan her real estate career. She received her real estate educationfrom the University of Southern Maine and was personallymentored in San Diego, California by Robert G. Allen, author ofNothing Down,Creating Wealthand The Challenge.
Onmoving back to West Tennessee in 1987, she went into business buyingand selling discounted owner-financed notes secured on real estate. In 1990 Jo went to work for a residential mortgage company and hasbeen a mortgage loan officer for over 25 years. Her goal is tooffer excellent, affordable service to her customers, tailoring theloan programs to the specific needs of her clients.
In addition to her work in the mortgagefield, McKenzie Mortgage RD Loans is the primary sponsor and founderof Talk Shoppe in Memphis. www.TalkShoppe.com McKenzie Mortgage RD Loans also host the radio show Real Estate Mortgage Shoppeairing on News Radio AM 600 WREC and iHeart Radio with podcasts andshow notes published on www.TNRDHomeLoans.com



